MBA (WX) - Marketing Management | Executive MBA Online

Key Highlights

The AICTE-approved 24-month power-packed program is designed to transform experienced professionals into 21st century marketing leaders.

Intensive program to become a marketing leader

Acquire relevant knowledge and skills to grow into an effective marketer with 15 months of intensive academics and 9 months of experiential learning.

Dual Specialization

Choose from multiple specializations to enhance your marketing expertise.

Industry Expert Faculty

Learn from experienced academicians and industry professionals.

Live Interactive Sessions

Engage in real-time discussions with faculty and peers.

Career Services

Access to 500+ hiring partners and comprehensive career support.

Program Structure

This program strengthens your academic foundation with core modules and live lectures while providing hands-on learning through a Capstone project and industry interactions, ensuring practical exposure and real-world application.

2 Years Duration

8 Terms

4 Years Validity

IA + TEE Evaluation

Foundation Module: HBPE

Management Communication
Financial Accounting
Quantitative Methods
Mathematics for Management
Finance
Spreadsheet Modelling - Excel 2013

Term 1 (Core)

Financial Accounting: Information for Decisions
Organisational Behaviour
Marketing Management
Business Statistics for Decision Makers
Quantitative Methods Online Course - HBR
Spreadsheet Modeling Online Course: Excel 2013 - HBR
Financial Accounting Online Course - HBR

Term 2 (Core)

Information Systems for Managers
Operations Management
Business Communication
Corporate Finance
Management Communication: Complete Online Course - HBR
Mathematics for Management Online Course - HBR
Finance Online Course - HBR

Term 3 (Core)

Managerial Economics
Strategic Management

Term 3/4/5 (Electives)

Consumer Behaviour
Customer Relationship Management
Strategic Brand Management
Marketing in a Digital World
Marketing and Web Social Media Analytics
Crafting and Providing Marketing Services
Integrated Marketing Communications
Sales Management
Marketing Research

Term 6 - Capstone Project

Capstone Project

Term 7 & 8 - Industry Experience

Project or Industry Experience

Learning Experience

This Executive MBA program is designed to deliver experience-based management education without compromising on academic integrity.

Desktop & Mobile Application

Easy access to Student Zone through the app, which displays all your courseware and other relevant information.

Access to the best online resources

Avail e-books, journals, whitepapers, transcripts, query resolution with faculty and 24X7 access to 'Live & Recorded' lectures.

Dedicated Student Success Team

Get comprehensive support through our dedicated student success team for all your academic and administrative queries.

Career Options

MBA (WX) prepares you to take on top-tier executive jobs through an immersive learning experience and exhaustive end-to-end career services.

Brand & Communication Manager

Shape brand identity and communication strategies for maximum impact.

Marketing Manager

Design marketing strategies that resonate with audiences and drive growth.

Marketing Analyst

Collect and interpret data to evaluate marketing strategies, identify trends and guide decision-making.

Batch Profile

Be a part of a diverse group of skilled working professionals from various career paths by becoming an NMIMS alumnus.

Students from across top corporates and start-ups of India & across the world

Students from across these pincodes of India

Percentage of students with over 10 years of work experience

Admission Process

New Admission Schedule

Application Start Date	17.10.2026
Payment Start Date	17.10.2026
Last Date for Application	6.1.2026
Last Date for Loan Application	7.1.2026
Last Date for Interview	8.1.2026
Interview Result Declaration	10.1.2026
Last Date for Program Fee Payment	13.1.2026
Lecture Start Date	27.1.2026

Eligibility Criteria

To apply for this program, candidates must meet the following criteria:

Bachelor's Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU)
Minimum of 55% marks (50% for SC/ST/OBC/PwD)
3+ years of Work Experience

MBA (WX) Program Fee

Fee (in INR) ₹ 4,00,000/-

• Admission Processing Fee of ₹1,500/- applicable for all admissions.

• An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.

• Re-Exam fee: ₹2,500/- per subject.

• Convenient Fee Finance options available.

Scholarship Policy

The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.

Registration Process

Here's a step-by-step registration process for enrolling into this program.

STEP 1

Registration

Fill up the Registration Form online at nmimsonlineuniversity.com
Post registration, pay the mentioned Admission Processing fee.

STEP 2

Document Submission

Candidate can upload the Gazette Attested photocopies of their documents.

Here is the list of required documents:
Academic Documents
Photo Identity
Passport Size Photograph

If you need any assistance; we suggest you may reach out to your admission counsellor.

STEP 3

Fee Payment

Modes of Payment:

Online
Demand Draft in favour of 'SVKM's NMIMS' payable at Mumbai

(Finance options available)

STEP 4

Confirmation

On Document approval, Payment approval & Student verification, your admission will be confirmed, and a 'student number' will be issued to you by the University.

(Study Kit dispatch, Student Portal Activation & Lecture are available only on confirmation of admission)

Key FAQs

Is the MBA (WX) program well-regarded by corporate and start-up firms?

Yes. The program enjoys high corporate recognition with the help of 82,000+ NMIMS CDOE alumni working in 8,000+ corporate firms. Besides, the program faculty are experienced and accomplished professionals who are well-connected in the business community, further cementing the industry recognition.

How will dual specialisations in MBA (WX) impact my career?

Dual specializations provide you with a competitive edge by expanding your skill set across multiple business domains.

Is the MBA (WX) - Marketing Management program recognised by AICTE/UGC?

Yes, the MBA (WX) program is approved by AICTE and the degree is recognized by UGC.

How will MBA (WX) - Marketing Management program accelerate my career and marketing skills?

The program combines theoretical knowledge with practical application through case studies, projects, and industry interactions.

Can I attend live lectures on a mobile device/cellphone for the MBA (WX) Program?

Yes, you can access live lectures through our mobile application available for both iOS and Android devices.

How will an MBA (WX) - Marketing benefit my career?

An MBA (WX) in Marketing prepares you for leadership roles in marketing, brand management, digital marketing, and strategic planning.

MBA (WX) - Marketing Management

MBA (WX) - Finance