Degree In Online Mode

MBA (WX) - Digital Marketing

BATCH STARTS : 27th Apr 2026
📚 Comprehensive 2-year academic program
🏛️ On-Campus Immersion for networking
MBA WX Digital Marketing

Why
NMIMS
CDOE?

157K Lives transformed
82K Alumni across the world
8K Firms hired our alumni

Key Highlights

The program is designed to enrich participants with a comprehensive set of tools to drive marketing and communication strategies via the digital channels.

Marketing Professional

Grow into a 21st century marketing professional

Acquire relevant knowledge and develop skills to integrate digital communication strategies with the overall marketing efforts.

Knowledge & Application

Acquire both knowledge and application skills

Build a strong foundation in digital marketing with courses on SEO, SEM, social media, and analytics that address today's digital business realities.

Networking

Build professional networking opportunities

Network with a diverse set of peers, and interact with faculty and industry veterans through the on-campus program immersion.

Industry Insights

Gain insights from industry practitioners

Learn from leading digital marketing experts from academia and industry to absorb eminent theories and best practices.

Real-world Experience

Real-world experience to tackle business challenges

Develop a solution-oriented approach to strategy execution and problem-solving through a 6-month industry experience or specialisation-based project.

Program Structure

This program strengthens your academic foundation with core modules and live lectures while providing hands-on learning through a Capstone project and industry interactions, ensuring practical exposure and real-world application.

2 Years Duration
8 Terms
4 Years Validity
Evaluation Evaluation
IA + TEE

Foundation Module: HBPE

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  • Management Communication
  • Financial Accounting
  • Quantitative Methods
  • Mathematics for Management
  • Finance
  • Spreadsheet Modelling - Excel 2013

Term 1 (Core)

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  • Financial accounting: Information for Decisions
  • Organisational Behaviour
  • Marketing Management
  • Business Statistics for Decision Makers
  • Quantitative Methods Online Course - HBR
  • Spreadsheet Modeling Online Course: Excel 2013 - HBR
  • Financial Accounting Online Course - HBR

Term 2 (Core)

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  • Information Systems for Managers
  • Operations Management
  • Business Communication
  • Corporate Finance
  • Management Communication: Complete Online Course - HBR
  • Mathematics for Management Online Course - HBR
  • Finance Online Course - HBR

Term 3 (Core)

+
  • Managerial Economics
  • Strategic Management

Term 3/4/5 (Electives)

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  • Marketing in a Digital World
  • Consumer Behaviour
  • Marketing and Web Social Media Analytics
  • Social Media and Content Marketing
  • Integrated Marketing Communication
  • Search Engine Optimisation & Search Engine Marketing
  • Mobile and Email Marketing

Term 6

+
  • Capstone Project

Term 7

+
  • Project or Industry Experience

Term 8

+
  • Project or Industry Experience

Download Program Brochure

Get detailed information about our MBA (WX) Digital Marketing program, curriculum, and admission process.

Download Curriculum

Faculty

NMIMS faculty comprises a mix of academicians and industry experts who will inspire and support you in your journey towards professional success.

Dr. Sunil Pathak

Dr. Sunil Pathak

PhD (IIM Kashipur)

Mr. Girish Parameswaran

Mr. Girish Parameswaran

MBA

Learning Experience

This Executive MBA program is designed to deliver experience-based management education without compromising on academic integrity.

Study at your own convenience

Study Convenience

Access the Student Zone on our portal and mobile app to access all your courseware and other relevant learning-related information.

Learn using online resources

Online Resources

Access e-books, journals, lecture transcripts, and recorded lectures 24/7. Interact with faculty for query resolution.

Dedicated Student Success Team

Student Support

Submit your query via Ticketing Tool under Student Support, schedule a callback, or use Chat Option (Mon-Sat, 9 AM to 7 PM).

Program Certificate

Celebrate your achievement with an official certificate from NMIMS CDOE, marking your commitment to excellence and knowledge.

NMIMS MBA Certificate

Career Services

Empower your career with targeted assessments, personalised coaching and professional development tools to navigate job markets confidently and secure the roles you aspire to.

Hiring Partner

Get access to over 500 hiring partners of NMIMS CDOE to avail the opportunities that will propel you towards a successful career.

Career Options

MBA (WX) prepares you to take on top-tier executive jobs through an immersive learning experience and exhaustive end-to-end career services.

Career Options

Marketing Manager

Employ your in-depth understanding of consumer behaviour and market trends to conceptualise marketing campaigns.

Marketing Analytics Consultant

Forecast marketing trends, analyse numbers, pitch to the clients, and drive business change first-hand.

Social Media Manager

Create and manage social media campaigns to boost brand awareness and customer interaction.

Testimonials

Learn from the alumni about their learning experience in NMIMS CDOE and how it has helped them in accelerating their careers.

Thank you, NMIMS, for boosting my confidence.

Prachi Varshney

Prachi Varshney

PG Diploma in Financial Management

I'm confident this course will support my career progression.

Kishore Gurmukhi

Kishore Gurmukhi

PG Diploma in Financial Management

I highly recommend NMIMS for online education.

Col Ravi

Col Ravi

PG Diploma in Business Management

Batch Profile

Be a part of a diverse group of skilled working professionals from various career paths by becoming an NMIMS alumnus.

Batch Profile

Students from across top corporates and start-ups of India & across the world

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Students from across these pincodes of India

0

Percentage of students with over 10 years of work experience

0

Admission Process

New Admission Schedule

Application Start Date 16th January, 2026
Payment Start Date 16th January, 2026
Last Date for Application 3rd April, 2026
Last Date for Loan Application 6th April, 2026
Last Date for Interview 7th April, 2026

Post Interview Schedule

Interview Result Declaration 9th April, 2026
Last date of Document Submission 11th April, 2026
Last Date for Loan Approval 13th April, 2026
Last Date for Program fee Payment 14th April, 2026
Last date of Admission 15th April, 2026
Lecture Start Date 27th April, 2026

Eligibility Criteria

To apply for this program, candidates must meet the following criteria:

  • Bachelor's Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with a minimum of 55% and 3+ years of Work Experience (50% for SC/ST/OBC/PwD).

MBA (WX) Program Fee

Program Fee ₹ 4,00,000/-

• Admission Processing Fee of ₹1,500/- applicable for all admissions.

• An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.

• Re-Exam fee: ₹2,500/- per subject.

• The above-mentioned fee structure is subject to change at the discretion of the University.

• Any payment made via Demand Draft should be made in favour of "SVKM's NMIMS" payable at Mumbai.

• Convenient Fee Finance options available.

Scholarship Policy

The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.

Note

Important instructions:

  • Admission Processing Fee of ₹1,500/- applicable for all admissions.
  • An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.
  • Re-Exam fee: ₹2,500/- per subject.
  • The above-mentioned fee structure is subject to change at the discretion of the University.
  • Any payment made via Demand Draft should be made in favour of "SVKM's NMIMS" payable at Mumbai. To get a detailed understanding of the fee structure, fill the Enquire Now form and our student counsellor will reach out to you.
  • Convenient Fee Finance options available.
Scholarship Policy

The University offers special incentives to our armed forces, Defence Personnel and their immediate family with a 20% Defence Scholarship on the program fee.

Cancellation/Refund Policy:

Click on the link to view Terms & Conditions for Admission Cancellation and Refund Policy.

Registration Process

Here's a step-by-step registration process for enrolling into this program.

STEP 1

Application

Register online at nmimsonlineuniversity.com.
Fill up the Application Form online and pay the mentioned application fee.

STEP 2

Document Submission

Candidate can upload the Gazette Attested photocopies of their documents.

Here is the list of required documents:
Academic Documents
Work Experience Document
Photo Identity
Passport Size Photograph

If you need any assistance; we suggest you may reach out to your admission counsellor.

STEP 3

Personal Interview

Students enrolling in the MBA (WX) program will have to undergo a Personal Interview.

STEP 4

Fee Payment

Selected candidates are required to make part fee payment of Rs. 40,000 within 7 days of issuance of the offer letter for seat reservation.

Remaining program fee to be paid within 1 month of the offer letter date or as announced by the University.

Modes of Payment:
Online
Demand Draft in favour of 'SVKM's NMIMS', payable at Mumbai

(Finance options available)

STEP 5

Confirmation

Upon completion of the above-mentioned steps and when the submitted documents, Student verification and payments are approved by the University your admission will be confirmed, and a 'student number' will be issued to you.

(Student Zone activation & access to lectures are available only on confirmation of admission)

FOR NEED ASSISTANCE?

To reach out to us, please use ticketing tool or share your email ID.

INFO SESSION

Share your email id and we shall reach out to you before the next Infosession

Key FAQs

1

Is the MBA (WX) program well-regarded by corporate and start-up firms?

Yes. The program enjoys high corporate recognition with the help of 82,000+ NMIMS CDOE alumni working in 8,000+ corporate firms. Besides, the program faculty are experienced and accomplished professionals who are well-connected in the business community, further cementing the industry recognition.

2

Is MBA (WX) - Digital Marketing program recognised by AICTE/UGC?

Yes, the MBA (WX) in Digital Marketing program, offered in Online learning mode, is recognised by UGC. SVKM's NMIMS Deemed-to-be-University has a CGPA of 3.67 and an A++ NAAC rating. It has also earned the status of Category 1 University by the Ministry of Human Resource Development (MHRD).

3

Does MBA (WX) - Digital Marketing program allow me to choose from various categories of Digital Marketing?

Yes, the program offers electives in various digital marketing domains including Social Media Marketing, SEO & SEM, Content Marketing, Mobile & Email Marketing, and Marketing Analytics, allowing you to specialise based on your career interests.

4

Does the curriculum of MBA (WX) - Digital Marketing ensure a good mix of managerial and hands-on skills?

Yes, the curriculum has a good mix of courses like Strategic Management, Marketing Management, as well as technical subjects like SEO, SEM, Social Media Marketing, and Marketing Analytics to prepare you well for senior digital marketing roles with dynamic business challenges.

5

Can I attend live lectures on a mobile device/cellphone for the MBA (WX) Program?

Yes, you can access live lectures and all learning materials through our mobile app. The Student Zone is available on both web portal and mobile app, giving you flexibility to learn on-the-go.

6

Does the MBA (WX) - Digital Marketing program allow me to specialise in different areas of Digital Marketing?

Yes, the program offers a variety of electives covering different areas of digital marketing including Marketing in a Digital World, Consumer Behaviour, Social Media and Content Marketing, SEO & SEM, and Mobile and Email Marketing, allowing you to tailor your learning to your career goals.

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